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SendPulse Plugin Review – WordPress Email Marketing Made Easy

SendPulse Plugin Review

Marketers believe that email is one of the best channels to promote businesses, and that’s true. Approximate emails sent per day so far in 2017 is around 269 billion. People prefer to receive not only personal messages but also promotional content via email. The WordPress platform offers an extensive list of plugins for email marketing. In this article, we will introduce you to a simple but useful plugin for launching email campaigns: WordPress Email Marketing plugin.

With the SendPulse plugin in WordPress, you can bring visitors back to your website, increase sales, and develop a trusted relationship with your audience. It helps to increase web traffic to your website and maximize conversion rates. After plugin setup you can:

Let’s dive in and find out how to use the SendPulse plugin in WordPress.

First, you need to install the plugin.

SendPulse Plugin installation

Step 1: Find SendPulse in the WordPress section “Plugins”

Log in to the WordPress admin panel, go to the tab “Plugins,” and find the SendPulse plugin. Type ‘SendPulse Email Marketing Newsletter‘ into the search field and install the plugin.

Step 2: Navigate to your SendPulse account

If you do not have a SendPulse account, you should first register at sendpulse.com.

In the drop-down menu of the “Settings” panel in SendPulse, choose “Account settings.”

SendPulse Account

Select the API tab in “Account settings.” Activate REST API and click “Save.” The API ID and Secret will be created.

SendPulse API

Step 3: Setup the plugin

Copy your “Client ID” and “Client Secret” into the tab “API Settings” in WordPress. You should also specify the mailing list where new subscribers will be collected from the subscription forms of your website. Choose a mailing list in the field “Default Address Book.”

SendPulse WordPress Dashboard

How can you add a subscription form to your site?

The subscription form on your website will be displayed similar to the example below.

SendPulse Subscription Form

You just have to add the subscription form to your website using the [sendpulse-form] tag.

SendPulse Form

Customize the overall look of the sign-up form

The SendPulse plugin allows you to customize the overall style of a sign-up form. You may change the color, font, and text size.

In order to design your subscription form, go to the menu item “Settings” and choose the tab “Visual appearance.” Add your own CSS styles in the field “Custom CSS.” Don’t forget to save your changes by clicking the button “Save Changes.”

SendPulse Subscription Form Appearance

Import emails from WordPress to mailing lists in SendPulse

You can import your website subscribers’ email database to SendPulse to launch email campaigns. Select “SendPulse” in the menu “Settings” and open the tab “Import.” Set the mailing list in SendPulse. Email addresses from WordPress will be uploaded to this mailing list.

SendPulse Import Users

Now you can send trigger and transactional email campaigns from SendPulse

The platform focuses on maximizing email open rates and providing many other features for your email marketing campaigns:

SendPulse has one more plugin for WordPress: SendPulse Free Web Push

In the WordPress plugin directory, you can also find another one plugin: SendPulse Free Web Push. By installing this plugin, you add web push functionality to your site. Every visitor of your website can subscribe to your web push notifications. The notifications are short instant messages that inform about sales, news, order statuses, and other important events. All notifications you send from your site via this plugin are free. The example is below:

SendPulse WebPush Notifications

We hope our in-depth review will help you start successful email marketing campaigns. Get the plugin and test it on your website!

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